PAYTM is one of India’s leading payment gateway provider that offers comprehensive payment services. They have given all their member commercial organisations a Label with a unique QR Code which can be scanned by the customers to make payments to the organisation. The Mobile Payment Solution provider came to Prakash Labels with a specific challenge that needed to be resolved in a very short timeframe. The existing labels with the QR Codes were not sticking properly to the glass surface due to the difference in the ambient temperatures in various commercial outlets, where PAYTM was present. This was leading to an increase in the number of missing labels and an inadequate traction for PAYTM at these commercial organisations.
The client’s existing labels were peeling off and were not stable. Paytm did not possess the technical capability to meet the client’s specifications. The pull and push labels were seen to be facing problems pertaining to the adhesive being used. There was an issue with the glass surface, the surface cleanliness and the application method being employed as well.
The client wanted pull and push labels, which could be applied directly to the glass surface without any peel-off issue. The label was expected to stay fixed onto the glass surface, regardless of how high or low the atmospheric temperature was recorded.
Our team at Prakash worked closely with them to develop a label that could withstand the temperature difference. The ambient temperature plays a vital role in spoiling the glue bond. Prakash helped in exploring this further and with the in-house expertise with paper and printing technology, the right adhesives were used on the labels that solved the problem.
Willowood is a leading provider of crop protection solutions worldwide, with operations in 5 countries and customers spread across 40 countries. Market leaders in manufacturing insecticides, herbicides, fungicides and bio-pesticides, they use ultramodern machinery and tools to manufacture products-in-line with the international quality standards. Their customer feedback showed that their labelling was not being able to communicate to their target audience, which was fundamentally important for establishing a positive customer connect and ensure repeat business.
The customer was constantly looking for more from their product labels. On the other hand, inappropriate labelling was leading to a sharp dip in the sales and loss of revenue. Additionally, the company was fast losing its reputation in a highly competitive market. Hence, it was important for them to work towards every aspect of their highly professional image worldwide. They wanted to build a label that would increase their brand value and showcase their creativity.
Our technical team of specialists visited the customer’s site and, together with the customer, came up with a clear and precise market study identifying the key resources. Prakash provided an innovative and customised screen label solution using superior technology machines to boost their brand image throughout the market. Customised engineering label solutions were also provided by Prakash that combined aesthetics and durability to meet the demands of the customers.
Solution: Track & Trace project had been initiated by DGFT Department of Govt of India. to prevent the spurious medicine supply in the market.
As a part of the solution, Prakash provided appropriate tracking systems from the primary to the tertiary level serialization. Each blister was having a Unique Serial Number. These blisters were then packed into inner boxes which were referred to as the Secondary Level. In this, all the blister serial numbers were aggregated with the secondary level Unique Serial Number in 2D Barcode. These secondary level packing then were sent into a Shipping Box, which was referred to as the Tertiary Level. Post this, all the secondary level barcodes were being scanned and aggregated with the Shipping box (Tertiary Level) and the System was generating the unique serial number of the shipping boxes.
At the time of dispatch, all the Shipping Box Barcode (Unique Serial Number) were being scanned to automatically fetch the enter tree of the Secondary and Primary level unique serial number which were being uploaded onto the Dava.gov.in Portal. This portal was owned by the Govt. of India.
While the shipment was being exported, these shipping box barcodes (Unique Serial Number) were being scanned by the custom department. The data was then verified and uploaded on the portal to check if they were correct ot not as per shipping document. In some cases, they would also open the shipping box verify if the things were in order to the per packing homogeneous / heterogeneous system.